NEARMEOS — ENQUIRY-MEASUREMENT CHECKLIST

1. Record the page's audience, service, city and primary next action.
2. Verify each keyword link opens its corresponding live service page.
3. Check that tagged links preserve the same destination as the canonical link.
4. Confirm one page-view event in the intended Analytics property.
5. Keep example clicks, mailto clicks and resource downloads separate from leads.
6. A lead requires a successful stored request and tested recipient delivery.
7. Test invalid inputs, failures and retries. Do not duplicate a successful request.
8. Preserve relevant acquisition context with appropriate consent. Keep personal
   information out of Analytics events and query strings.
9. Reconcile enquiries with qualification, bookings and actual business outcomes.
10. Review organic Search Console data separately from paid campaign performance.

This worksheet is a planning aid. It does not install tags, submit a form,
activate ads, or verify a particular website's tracking.