| Upfront build | Your time + selected tools | Quoted by project | Quoted by scope | Scoped to your level |
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| Ongoing website cost | Hosting and subscription fees | Maintenance agreement or changes | Contracted scope and retainer | One plan per level |
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| PPC management | Your time or a hired specialist | Separate or bundled service | Included or separately scoped | Part of the Level 4 funnel scope |
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| Ad spend | Paid to the ad platform | Paid to the ad platform | Paid to the ad platform | Separate from your service plan |
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| When ads stop | Paid traffic stops; owned assets remain | Paid traffic stops; retained assets depend on scope | Paid traffic stops; retained assets depend on scope | Paid traffic stops; agreed websites, content and captured enquiries remain |
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| Pages and sites | What you build and maintain | What the agreement includes | What the agreement includes | Silo site + service platform + connected local pages, by level |
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| Leads captured | Depends on your forms and campaigns | Depends on the agreed scope | Depends on the agreed scope | Customers, service pros and partners, by level |
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| Time to launch | Depends on your availability | Agreed project schedule | Agreed project schedule | Phased launch after content and setup approval |
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| Ownership | Check platform and hosting terms | Check the contract | Check the contract | Ownership, access and portability documented in your proposal |
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